We shall act honestly, fairly and in the best interests of our clients and in the integrity of the market.
We shall act with due skill, care and diligence in the best interests of our clients and shall ensure that our advice is offered after thorough analysis and taking into account available alternatives.
We shall have and employ effectively appropriate resources and procedures which are needed for the efficient performance of our business activities.
We shall seek from our clients, information about their financial situation, investment experience and investment objectives relevant to the services to be provided and maintain confidentiality of such information.
We shall make adequate disclosures of relevant material information while dealing with our clients.
We advising our client may charge fees, subject to any ceiling as may be specified by the Board. We shall ensure that fees charged to our clients are fair and reasonable.
We shall try to avoid conflicts of interest as far as possible and when they cannot be avoided; we shall ensure that appropriate disclosures are made to our clients and that the clients are fairly treated.
We, the investment adviser including its partners, principal officer and persons associated with investment advice, as the case may be, shall comply with all regulatory requirements applicable to the conduct of our business activities so as to promote the best interests of clients and the integrity of the market.
In case of we being the body corporate, which is registered as investment adviser, our senior management shall bear primary responsibility for ensuring the maintenance of appropriate standards of conduct and adherence to proper procedures by us.